Tequila Don Julio wanted to honor the bartenders and restaurant workers who always make Cinco de Mayo celebrations so special. celebrate those who have embodied resilience, tenacity and hard work over the past year, demonstrating their devotion to their trade during incredibly challenging times.
Established a fund that is committing $1 million over the next four years to charities whose missions help our communities grow stronger, with the first initiative supporting the bar and restaurant industry.
Don Julio’s Automated Tequila Machine
“Automated Tequila Machine”
Developed a disruptive mechanic that drove business to local establishments in support of bar and restaurant workers by partnering with Mexican Artist Claudio Limon to design the “Don Julio Cinco” and creating an Automatic Tequila Machine (“ATM”) in LA that consumers can redeem for $5 each and spend at their favorite establishments to celebrate Cinco de Mayo.
Don Julio Gives Back
Our hero video depicted the devotion and resilience of the trade as well as the brand’s commitment to support them through donations.